Brookfield Properties
Number of Employees: est. 600 served (200 at Brookfield Properties)
Industry: Asset Management & Real Estate Development
Location: NYC
Services Provided: Hospitality, Events, Gifting, Content
The Challenge
As Brookfield Corporation continued its rapid growth, it was time for the Brookfield Properties team to move out of the company’s centralized HQ and into their own office in NYC.
While the move was an exciting milestone and an opportunity to establish Brookfield Properties’ specific culture, the leadership team wanted to ensure there was excitement around this big step, versus skepticism.
Leadership sought to make their employees feel recognized, listened to, and included, as they set off to the new space.
Leadership sought to make employees feel recognized, listened to, and included.
“
Our Solution
Change can be hard, so we looked to ease uncertainty around the move and turned a moment of perceived disruption into an occasion for fun and delight.
Throughout the move timeline, we rolled out complimentary treats, events, and other surprises. And we kept the feel-good energy flowing once the team landed in their new digs.
We’d been a familiar facet of Brookfield’s current offices, so we reassured employees that we’d be there for them in the new space. Plus, our services would be even better, starting with their favorite work-break comforts:
-
Hospitality
Upgraded the space with our upscale markets and bespoke food & bev program:
Installed our grab-and-go Market, with tech-powered Vend fridges, over two floors
Custom Pantry service, coffee program, and exciting new snack assortment & upgraded fresh food selections
-
Recognition & Rewards
“Moving & Building” themed desk drop: on-the-go snack mix, moving-truck shaped cookies, to do notepad, and multi use tool
New-site welcome gift with desk plant and “welcome mat” cookie
-
Events
Happy hour with moving-themed cocktails & snacks, renderings of the new office, and “building” games like Jenga
Dry January “welcome” happy hour at the new site, with mocktails mixed by a pro
Quarterly programming; a female founders pop-up (Palermo Anytime Spritz, It’s NOLA)
Key Takeaways
Creating a unified experience across hospitality, recognition, and events helped Brookfield establish their culture holistically.
Inviting employees to be part of the process ensured everyone felt seen and heard.
Bridging and elevating experiences from the original offices to the new location helped reassure the team.
Consistent, ongoing experiences demonstrated Brookfield’s long-term investment in staff, beyond a one-time milestone.